What is Service Design?

Since I’ve refocused my blogging efforts on service design and innovation for student affairs, I thought I should lay out some general thoughts about service design in case some folks aren’t familiar with the terminology.

There isn’t a single, agreed-upon definition of service design.  But, there is consensus that it is a multi-disciplinary approach to thinking about services, how they are structured, how we create them and what makes them most successful.   The Service Jam London site has a good “hitchhikers guide” to service design that touches on a lot of angles and perspectives.  So, it’s worth checking out.  You might also want to check into the book This Is Service Design Thinking.

The most excellent Service Design in emergency waiting room is a video that is worth watching that shows the concepts in action with a cute animation, then follows it with some insight into core concepts and approaches.

My goal with this blog is to start looking for examples and opportunities to apply this approach, along with other innovative and creative thinking approaches, to the field of Student Affairs in higher education.  I hope you’ll come along with me and share your own thoughts and examples!

Leave a comment


  1. Hi Gary,

    Thanks for the link, are you coming to the jam? would love to meet you in real live 🙂



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