Yes, I think your organization needs a blog

Ah, blogging. You’ve been around for what seems like an eternity. Perhaps that’s why so many overlook your power. Or perhaps, they’re just intimidated by populating you with good content!

I will admit my bias upfront: I think content/inbound marketing works. In this google-powered, discovery-driven, SEO world that we’re living in, if you don’t have a blog, you’re very likely missing out on convertible traffic. For student affairs professionals, blogging should be easy, and here is why:

  • You already tell stories.  I’ve yet to meet a student affairs pro that didn’t have a dozen good stories in their back pocket.  So, why not tell them online (respecting student privacy and experience, of course)?
  • You are involved with things that make for good pictures.  Having an event or program? Snap some pictures, stick ’em on the blog.
  • You are using social media.  Admit it: you have a Facebook page, and probably a Twitter account.   You’re probably even sharing *other* people’s content.  Now, share your own!
  • You have the opportunity to bring the student voice to your site (and thus also outsource some of the content creation!

So, here are a few best practices to consider:

  • Don’t just post drab event information on your blog.  Rather, tell a story about that event.
  • Be brief  — typical blog posts are anywhere from 200-600 words
  • Vary your content type — text, photo, video, links
  • Write interesting post titles
  • Put a “call to action” in posts, where appropriate
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