Following up on my previous post, here are a few other thoughts of things university career services center should be considering to maintain relevance and useful services.
– Increase distance services. Chat services; appointments via skype and using screen sharing tools; virtual events (not just fairs); video resume reviews; webinars; “bite sized” instructional videos; blackboard/sakai sites; google hangouts and so forth.
– Expand self assessment options. Strong Interest Inventory (which I don’t particularly care for) and MBTI are prevalent. Let’s expand to include communication styles, team work styles, leadership styles, innovation styles, etc.
– Increase mobility. Be less dependent on a specific office and provide services with more mobility, in more locations, with more flexibility.
– Make websites mobile friendly. You can ignore the rest of my thoughts, if needed. But, if you don’t heed this call, you’ll be behind soon – mobile traffic on the web is already more prevalent than from desktop computers.
– Audience segmentation. When you talk to everyone, you’re talking to no one. Invest in your marketing by segmenting your audience and speaking to their individual needs, rather than using blasts.
