5 more things university career services should be doing

Following up on my previous post, here are a few other thoughts of things university career services center should be considering to maintain relevance and useful services.

Increase distance services. Chat services; appointments via skype and using screen sharing tools; virtual events (not just fairs); video resume reviews; webinars; “bite sized” instructional videos; blackboard/sakai sites; google hangouts and so forth.

Expand self assessment options. Strong Interest Inventory (which I don’t particularly care for) and MBTI are prevalent. Let’s expand to include communication styles, team work styles, leadership styles, innovation styles, etc.

Increase mobility. Be less dependent on a specific office and provide services with more mobility, in more locations, with more flexibility.

Make websites mobile friendly. You can ignore the rest of my thoughts, if needed. But, if you don’t heed this call, you’ll be behind soon – mobile traffic on the web is already more prevalent than from desktop computers.

Audience segmentation. When you talk to everyone, you’re talking to no one. Invest in your marketing by segmenting your audience and speaking to their individual needs, rather than using blasts.

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